Mercedes-Benz Customer Experience Technology Day

Ascend from afar and plan for the future. Today, “2018 Mercedes-Benz Customer Experience Media Technology Day” presents Mercedes-Benz's forward-looking development in the field of enhancing customer experience with forward-looking ideas and innovative thinking in common vision, co-creation, sharing, and joint construction. , Showcasing its digital customer journey 2.0 upgrade, brand-owned e-commerce platform and Mercedes me car owners club built with cross-industry partners. Mercedes-Benz has always been deeply involved in understanding the impact of social development, technological progress, and technological change on lifestyles, and is studying changes in customer needs; from products to services, from brand presentation to retail experience, and from standardized services to Focusing more on customer's personalized demands, Mercedes-Benz interprets the vision of customer experience strategically, and strives to build a customer experience ecosystem based on the brand's core business advantage, brand innovation as the engine, and brand influence as the platform. System, Leading the Digital Transformation of the Automotive Industry in the Wave of Industry 4.0