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Car DVD navigation entertainment products will reach 10 billion market

"According to the data show that in 2005, digital entertainment products in the high-end product sales flat, but in this context, with the car features portable entertainment terminal market size is nearly 1 billion, by 2010, China's auto market production and sales Is expected to reach 10 million, with the corresponding car audio market potential will be as high as 10 billion yuan.
    Although China's domestic R & D and production of automotive entertainment products, many manufacturers, but look at the market, to create an integrated design of automotive entertainment products manufacturers are still rare, most manufacturers are currently stuck in the FM transmitter and ordinary MP3 simple Tied together in the degree. Netac said that with the car function of the MP3 threshold relative to ordinary MP3 is much higher, especially for the chip design requirements are very high, the domestic MP3 manufacturers to be careful to enter.

    Since the emergence of car MP3, car entertainment products boom has been rising, the function is constantly renovated. At present, some car portable entertainment products in addition to one of the MP3 music and even the sound of the film also fired into the car audio, which for the car entertainment life is revolutionary. Some analysts predict that the car function will become the next standard feature of high-end portable entertainment products, no car function of the product will soon be replaced. The latest news shows that Apple plans to integrate the ""Car Broadcast feature"" in its next iPod product, the car function, allowing users to play iPod audio files through the car's FM receiver. At present, Apple has with the Audi, the German Volkswagen and Japan's Toyota and other auto companies to start cooperation, BMW, Mercedes-Benz and Volvo and other luxury car manufacturers in the product, and even has joined the Apple iPod function.

    Whether the car market products from the market or the enthusiasm of the manufacturers point of view, ""car entertainment"" are most likely to become the most popular high-end digital field in 2006. Digital manufacturers to see this piece of the market cake, flocked to six months time on the market there are many manufacturers ""kill"" into the car entertainment products production areas.