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A new generation of Buick Excelle

"Today, the SAIC General Motors Buick brand announced that the Buick Excelle, the classic model in the domestic kiosk market, will break new ground. In the new era of consumer upgrading, the entire new generation of Buick Excelle will satisfy the needs of young users for the first car in life with innovative and innovative product technology and brand new vitality.

The whole new generation of Buick Excelle is built on the latest global modular architecture of General Motors and integrates the Buick brand new generation family design language. The whole vehicle model is dynamic and fashionable, which is in line with the aesthetic taste of young people. The wheelbase of the new Excelle is 11mm higher than the previous model, reaching 2611mm, combining a higher and wider body size to bring more spacious and comfortable interior space. At the same time, a new generation of Excelle focuses more on technology's “rejuvenation”, bringing new technical standards in the areas of interconnection, driving, fuel consumption, and safety technology, and fully satisfying the demands of the young consumer groups for on-board smart interconnection, control experience and driving safety.

In 2003, the listing of Buick Kaiyue sparked market attention. With its comprehensive product leadership and unceasing spirit, the brand has shaken the new mid-level sedan segment in the country, replacing the “new three” with “new three”. , opening a new era chapter in the mid-size sedan.

In the past 13 years, relying on the brand's deep insights into the needs of Chinese consumers, Buick Excelle has established a value model for mid-size cars and won the trust and reputation of 2.68 million car owners thanks to its product strength.

Today, the whole new generation of Buick Excelle is poised for a new life, and will refresh the domestic entry-level family kiosk market standard. At the same time, it will join hands with boutique mid-range Buick Xinyinglang, the new multi-functional wagon Buick Longlang and high-end sports mid-range Buick. The Weilang sedan, Weilang hatchback and Weilang GS deepen the overall breakdown and gradient layout of the Buick brand in the family car market.